Google revealed plans to debut their own buy button in the coming weeks which may give Amazon a run for their money. Google's plans to provide buy buttons for users searching on mobile devices. Their plan follows an algorithm update last month deemed “Mobilegeddon” which gave mobile-friendly sites priority in the SERPs. Well played.

On April 21, 2015 Google's latest mobile friendly algorithm update was released in an effort to improve mobile user experience. After suffering SERP results riddled with non-mobile-friendly sites, Google has decided to reward mobile-friendly sites with higher rankings.