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27 May

Google to Roll Out “Buy” Button in Mobile Search

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Google revealed plans to debut their own buy button in the coming weeks which may give Amazon a run for their money. Google's plans to provide buy buttons for users searching on mobile devices. Their plan follows an algorithm update last month deemed “Mobilegeddon” which gave mobile-friendly sites priority in the SERPs. Well played.

Historically, the problem with mobile commerce has been poor conversion. Let's face it, trying to purchase items from a mobile device especially on a site that isn't mobile friendly can be a real hassle. Trying to zoom in on pictures and descriptions can be a turn off for many mobile users who often will opt for purchasing items from their desk top if at all.

What's the Benefit?

After mobilegeddon though, shoppers will be directed to a branded mobile-friendly site. Shoppers will have the ability to choose their options such as size, color, payment and shipping options finishing the checkout without ever leaving Google. Credit card information would be stored so the customer would only have to face the tedium of entering credit card info into a mobile device once. Shoppers will be given the option to opt into retailers mailing lists during check out, which retailers will appreciate.

Unlike Amazon or Ebay, participating advertisers will not have to share a percentage of the sale with Google. Rather, advertisers will only have to pay per ad click as they do now. Game changer. This could potentially help to attract retailers that may have been resistant to having to share a percentage of their sale.

Now more than ever, it is important to your company to have a well branded mobile-friendly web site. Please contact us today to learn more about mobile-friendliness and search engine optimization for your business.

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