Earlier this month, Instagram introduced multi-photo carousel ads which allowed users to view branded images in sequence. This update contained a “Learn More” button which used an internal browser to view information about products and quickly return to browsing those cat pictures the Internet loves.
Advertisers will now have a much more powerful arsenal of tools on Instagram including an Instagram Ads API. Coupled with enhanced targeting efforts with Facebook, Instagram stands to be an effective mobile sales platform for companies both large and small.
As major companies compete for that elusive mobile market, having a mobile friendly web site becomes increasingly important for SERP results. If you're company is not showing up in search results, it might be because your site is being penalized for being not mobile-friendly. At Elite Web STL, we've been building mobile friendly sites since before it was cool. Get in touch with us for a free mobile friendly site evaluation.