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Instagram has always been true to their mission to provide a mobile only photo sharing platform strictly for photo viewing. To the delight of “look what I ate for lunch” and cat picture posting hipsters everywhere, until very recently the company didn't even allow URLs to open from pictures posted on Instagram. All this is changing though with an update which will allow for “Install Now,” “Sign Up” and “Shop Now” buttons.

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Google revealed plans to debut their own buy button in the coming weeks which may give Amazon a run for their money. Google's plans to provide buy buttons for users searching on mobile devices. Their plan follows an algorithm update last month deemed “Mobilegeddon” which gave mobile-friendly sites priority in the SERPs. Well played.

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